Outputs and Results
T1:Literary Tourism Development framework testing and model development
Work Package T1 Lead: Arts Over Borders
The purpose of Literary Tourism Development framework testing and model development currently under development is to share LT experiences of each of the four Partner regions. Partners will transfer these complementary skill-sets to co-develop and pilot a range of new innovative LT solutions that create new opportunities for SMEs and increase their market reach beyond national borders.
Led by Northern Ireland Partner Arts Over Borders, a literary tourism scoping study was carried out early in the project. The scoping analyzed the unique strengths/opportunities and identified the potential role of small and medium enterprises in establishing literary tourist destinations and products. It also informed and ensured appropriate positioning of the Literary Models pilot projects in each region. The development and testing of the four pilot projects are currently underway. These form a complementary, but united set of Literary Tourism test models devised and documented for future transferability, which reflect and capitalise on each region’s unique own sense of place and literary strengths.
The four models to be tested are:
Pilot Project 1: Wilde things Model, Northern Ireland “Wilde Town” will celebrate Oscar Wilde’s childhood association with the beautiful community of Enniskillen in rural Fermanagh, having attended school there for seven years.
Pilot Project 2: Children’s Literature, Scotland - South-west Scotland is looking at how the new National Centre for Children’s Literature at Peter Pan Moat Brae House in Dumfries may become a magnet for family tourism across this region.
Pilot Project 3: Literary Performance Model, Ireland - The Wild Atlantic Way Literary Performance Model: In the Republic of Ireland, the Western Development Commission offers new insight into Ireland’s great writers by creating a string of performances. This exciting literary programme aims to stimulate cultural tourism, engage local artists and provide a unique literary interaction for audiences. Find out more about The Wild Atlantic Way Literary Performance Model HERE.
Pilot Project 4: Digital networking model, Finland - Spot-lit Digital Solutions: Digital networking is a key element which has taken on new significance since the start of the pandemic. In Finland, Kajaani University of Applied Sciences, through the delivery of 13 mobile apps, will provide further awareness and education of literary tourism in the NPA region and encourage transnational awareness across the countries supported in the project.
Key stakeholders will be engaged in identifying LT assets and opportunities linked to the model for development within each region. The public will primarily be visitors to activities/events developed and therefore SME customers. The Target Groups are: local public authorities, sectoral agencies, interest groups including NGOs SME's and business support organisations.
A Literary tourism scoping study developed and implemented resulting in key findings outlining the opportunities for enhanced SME engagement within the partner areas, thereby informing SME development programme and pilot project activities. The study results will be available post project.
Find out More HERE
T2: SME Development Programme
Work Package T2 Lead: Western Development Commission
The SME Development Programme aims to support SMEs to increase market reach beyond local markets through the ‘Development and Delivery of a Literary Tourism SME Development Programme’.
Following the delivery of thematic workshops to inform and guide SME’s on the potential for product development in Literary Tourism, the project partners have recruited in excess of 20 SME/Businesses representing all four partner regions to take part in the SME development Programme (called the Literary Tourism Product Innovation Programme LT-PIP). The LT-PIP is now delivering a comprehensive SME support programme incorporating soft supports; mentoring advice; product/service development sessions; IPR Support and up to €10,000 product development support that will deliver a minimum of 20 new innovative, literary tourism focused products and services. The new ‘products’ will range in size and approach depending on the particular partner area.
Led by The Western Development Commission and delivered by WDC, ICBAN, Wigtown & Regional Council of Kainuu with expertise and support from City of Literature Edinburgh, The LT-PIP seeks to add value and engage with businesses in the Literary Tourism space. This involved initially developing a bespoke ‘Business Support Toolkit’ which is a blueprint or guide to help businesses to develop or grow Literary Tourism experiences. The Toolkit informed the delivery of a business support programme in the Republic of Ireland, Northern Ireland, Scotland and Finland and has engaged over 20 businesses who are developing new literary tourism experiences across the partner regions. Each partner country is delivering the programme in a format and structure that meets the need of the businesses in that location. The Covid 19 Pandemic has resulted in majority of the programme being delivered online but the flexible nature of the toolkit meant this was achievable. Download Spot-lit Business Support Toolkit HERE. (Pdf ).
A unique and positive outcome of the programme has been the appetite and willingness of businesses to work together, share their ideas and collectively focus on the development of Literary Tourism in their regions. To enhance this further we have begun delivering a Business Exchange Programme/cluster where the businesses across the Northern Periphery and Arctic region can network and collaborate and share their learnings of the programme. Find out more about the businesses developing literary tourism experiences HERE.
Click HERE for details of the participating businesses and their literary business products in Ireland.
Click HERE for details of the participating businesses and their literary business products in Scotland.
Click HERE for details of the participating businesses and their literary business products in Finland.
Click HERE for details of the participating businesses and their literary business products in Northern Ireland.
We are also excited to be launching in December 2020 a new Literary Tourism Network. This network of key literary tourism stakeholders and policymakers across the NPA Region involves spot-lit project partners, tourism bodies, businesses, arts councils, creative organisations, the UNESCO Cities of Literature, Edinburgh, Reykjavik and Kuhmo Finland. Facilitated by The Western Development Commission, the network aims to provide policy advice and shared learning and to support the literary tourism sectors collaboration across the NPA region.
T3: Development of Digital Platform (APP)
Work Package T3 LEAD: Kajaani University of Applied Sciences
The work package will result in the creation of a new solution which uses technology to overcome long distances to market in the form of a digital platform, mobile applications and support processes, as follows:
- Creation of a Digital database, user interface, editing and publishing tool
- Creation of an Android mobile application inclusive of geolocation tracking, SME service integration and e-commerce features
- iOS mobile application inclusive of geolocation tracking, SME services integration and e-commerce features
- Digitalization support service
- Field testing of developed programs for functionality and accuracy
- Support to content creating parties, coordination with associations and SME’s KAMK will cooperate with the RCK, associations and SME’s to provide replicability to all regions.
The Digital App will provide all partner regions (associations, SME’s) with a shared tool to communicate literarey tourism content, products and services to audiences. The platform is not region locked, thus the platform is expandable outside the project countries. The Digital App enables businesses and SME's to disseminate product, service and literary tourism asset information to the public based on place-based opportunities. Data is presented based on the users’ location and provides interactive features for literary tourism and related products/services to expand current capabilities and showcase local points of interest.
Find out more HERE
T4: Development of Transformative Guide for SMEs in Literary Tourism
Work Package T4 Lead: Lapland University of Applied Sciences
Led by Lapland University of Applied Sciences, a “Best practice literary tourism methodology/guide” is also under development which will capture key learning from the Business Development Programme and its implementation process. Having already established an agreed set of economic indicators for the Literary Tourism sector and developed a baseline audit of the NPA area literary tourism activity at project commencement, research continues in order to capture key data. Learning generated through project development and implementation is captured, analysed and made available to project partners and others on a transnational basis. This will enable the creation of best practice guidance in the development of SMEs using literary tourism as a common interest vehicle for development and a growth opportunity. The guide will also enable the quantification of the impact of the development of the Literary Tourism sector in relation to the effectiveness of stimulating SME activity and growth.